Nintendo Wii Sports- To Bundle or Unbundle?
The Nintendo Wii has grown increasingly more popular since its launch December of 2006. Will was first conceptualized at the prestigous E3 press conference in 2004. Than it was finally given a sneak peak at the 2005 E3. At that time Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
November 2006 saw Wii Sports bundle introduced to the USA. Nintendo Wii sports bundle became a run away favorite. From juniors to seniors all are praising the name of Wii. The Nintendo Wii Sports Bundle is the cool present to be giving your loved ones. Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards at the 2006 E3. Even after all this time if you pick up any reputable gaming magazine it is singing the praises of Wii as a major game console breakthrough. What other game can claim to have won an Emmy? Will won the award given out by the National Academy of Television Arts and Sciences for Game Controller Innovation.
What makes Wii So Popular? This is a question begging to be answered by the gaming marketing companies of the competition. Why is Wii so incredibly popular? We need to ask ourselves what does Wii have that PS3 and XBOX360 ain’t got? What drives the loyal Wii fan base?
It begins with our media mavens complaining about how our kids are getting fatter and rounder sitting at the computer chatting or playing video games. In a moment of genius, Nintendo came up with its revolutionary gaming console that is now Wii. So in addition to unwitting addressing the dilemma of our kids being couch potatoes, Nintendo Wii provided interactive gaming that allows the player to feel like he or she is in the game.
The driving force behind the rise of the Wii and its popularity is the Nintendo Wii Sports Bundle. Wii consoles are sold together with 5 cool sports games. With Wii you can really express yourself when you play the Wii.
Unfortunately we’ve been seeing some analysts propose that the Nintendo Wii Sports be unbundled. Why you may ask? Well their line of reasoning revolves around the suggestion that if you break the Nintendo Wii sports bundle the price of the console itself which is currently $249 can be lowered to $199 to make it “more affordable”. In addition the analyst is insinuating that the Nintendo Wii Sports bundle sales are heading for a decline and that if it is unbundled then it should grow strong again by 2009.
Wii’s popularity is due to the fact that it is sold as a bundle. One has to ask aloud Second, how is it possible that the Nintendo Wii Sports Bundle is some how in decline when Nintendo is still trying fill in all the back orders? Currently demand is exceeding the supply even with production of 1.8 million consoles Nintendo is putting out each month.
Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don’t buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?